You get what you Measure.

But you can't measure inside a "black box."

Consultations have been the ultimate black box, with prospects going in, invisible interactions happening inside, then members (or non-members) coming out -- leaving you to guess about the quality of each sales interaction. 

Inciteful creates new visibility into your consultations.

Your consultations are your brand.

Only you should decide how they're done.

Even with frequent training and scripting, consultations are at best highly variable based on the skill, experience and personality of your membership consultants -- leaving the presentation of your brand to chance. 

Inciteful gives you unprecedented control over consultation content.

Great consultations reflect great process.

That process should be trainable and scalable.

Achieving consistent sales success across all of your staff can be elusive, and can force you to rely on just a small number of high performers or sales leaders -- a risky basis for reliable revenue growth. 

Inciteful elevates the performance of your entire team.

Your prospects won't be more committed than you.

Show them how much you care.

An incomplete or poorly delivered consultation is a lost opportunity to signal the expertise, professionalism and effort that you bring to each of your members, and is particularly damaging to the sale of premium services. 

Inciteful demonstrates your unrivaled commitment to your members.

Your consultations need to engage your sales team too.

Build a process your team wants to follow.

Everyone on your team wants to be a success, but they can naturally resist a sales approach that seems burdensome or does not have a reliable reward, making compliance and performance management a challenge.

Inciteful provides a winning structure that motivates sales teams.

Prospects ghost you when they are intimidated.

Let them safely explore your services.

A significant number of your prospects are intimidated by the fitness environment or are afraid to be sold, and may never come in for a consultation -- which is a loss for them and for you. 

Inciteful enables you to conduct effective remote consultations.

Any process can be continuously improved, including consultations.

You need a system of testing and optimization.

Consultations are a multi-step, complex process with many opportunities for testing in order to understand the impact of changes on sales outcomes - but this is almost impossible without a digital foundation to generate and track data.

Inciteful enables you to evaluate and adapt every step of your consultations.

Consultations are a sample of your service approach.

Coach your prospects like they're already members.

Taking a value-first approach with prospects by coaching them during consultations helps you to build a relationship and more naturally lead prospects towards the best solution for their needs.

Inciteful embeds coaching & education throughout the consultation experience.