About


Our Mission


We believe that the most profitable and lasting member relationships in fitness and weight loss are built on the foundation of compelling and effective initial consultations.

That said, the standard approach to prospective member consultations has remained largely the same for decades, even as technology and consumer expectations have advanced dramatically.

So, we’re on a mission to reinvent the way that fitness and weight loss consultations are conducted by using technology to deliver deep, best practice-driven experiences that are more successful in enrolling and retaining members.

Through our expert consultation conversion software, we enable our subscribers to elevate the content and quality of their sales consultations, differentiate their offerings, and personalize the recommendation and delivery of their services.

Our Experience


We understand firsthand the central challenge of getting individuals to take action to improve their fitness and weight, particularly through memberships that require a significant investment of time, effort and dollars.

In fact, across the past decade we've directly enrolled tens of thousands of members into high-commitment, premium weight loss and fitness programs, conducting hundreds of thousands of one-on-one sales consultations – in person, by phone and online.

We bring this awareness of the challenges faced by fitness and weight loss professionals -- and by prospective members -- to the development of our consultation technology.