Automated

Member Needs Analysis

Platform

for

Fitness & Nutrition Businesses


Personalize

Member Relationships

Digitally


Prospects & members

across all fitness formats

expect you to concretely demonstrate

a deep understanding of their

personal fitness & nutrition needs.


 Our Needs Analysis Engine™ software

is your solution.

Automated

Member Needs Analysis

Platform

for

Fitness & Nutrition Businesses


Personalize

Member Relationships

Digitally


Prospects & members

across all fitness formats

expect you to concretely demonstrate

a deep understanding of their

personal fitness & nutrition needs.


 Our Needs Analysis Engine™ software

is your solution.


Introducing Inciteful Digital Needs Analysis


Inciteful allows you to instantly bring the diagnostic skills and insights of expert fitness and nutrition professionals to each and every prospect and member through digital needs analysis -- no matter the size of your membership or facilities.







Introducing Inciteful Digital Needs Analysis


Inciteful allows you to instantly bring the diagnostic skills and insights of expert fitness and nutrition professionals to each and every prospect and member through digital needs analysis -- no matter the size of your membership or facilities.






Prospects & Members Expect You to Prove That You Understand Their Needs


This expectation reflects three underlying fitness consumer desires.


 Confidence




The desire to know that you have the expertise to help them personally





Community




The desire to be part of a group with similar needs and goals





Connection 




The desire to be cared about and known as an individual







Prospects & Members Expect You to Prove That You Understand Their Needs 


This expectation reflects three underlying fitness consumer desires.


 Confidence




The desire to know that you have the expertise to help them personally





Community




The desire to be part of a group with similar needs and goals





Connection 




The desire to be cared about and known as an individual







Failure to Demonstrate an Understanding of Personal Needs is Costly & Risky


Across all formats, failure to concretely show each prospect & member that you understand their personal needs & goals results in fewer members aquired, loss of current members to competitors and reduced pricing power for your services. 



0%

of fitness facility members


Say It Is Important That You Fully Understand Their Personal Fitness and Nutrition Needs and Goals



0%

of fitness facility members


Say They Will Leave You For A Competitor That Understands Their Personal Needs Better Than You



0%

of fitness facility members


Say They Will Pay Up To 50% More To The Fitness Business That Best Understands Their Needs 




Failure to Demonstrate an Understanding of Personal Needs is Costly & Risky


Across all formats, failure to concretely show each prospect & member that you understand their personal needs & goals results in fewer members aquired, loss of current members to competitors and reduced pricing power for your services. 





0%

of fitness facility members


Say It Is Important That You Understand Their Personal Fitness & Nutrition Needs




0%

of fitness facility members


Say They Will Leave You For A Competitor That Understands Their Personal Needs Better Than You




0%

of fitness facility members


Say They Will Pay Up To 50% More To The Fitness Business That Best Undersands Their Needs 







Customer Intimacy Performance Gap


Higher prospect & member expectations for fitness businesses around customer intimacy create a performance gap that puts membership revenue at risk if not addressed through an improved approach to needs analysis. 



Fitness Businesses Are At Competitive Disadvantage When

Operating Below Minimum Customer Intimacy Standard


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Customer Intimacy Performance Gap


Higher prospect & member expectations for fitness businesses around customer intimacy create a performance gap that puts membership revenue at risk if not addressed through an improved approach to needs analysis. 



Fitness Businesses Are At

Competitive Disadvantage When

Operating Below Minimum

Customer Intimacy Standard


Image




Transforming the Role of Needs Analysis


Elevating and expanding the use of needs analysis allows fitness operators to meet prospect & member expectations for customer intimacy while also building an enterprise-level member data asset that can deliver even higher ROI. 


Moving From Ad Hoc to Systematic Use of Needs Analysis

Enables Greater Tactical and Strategic Value


Image



Transforming the Role of Needs Analysis


Elevating and expanding the use of needs analysis allows fitness operators to meet prospect & member expectations for customer intimacy while also building an enterprise-level member data asset that can deliver even higher ROI. 



Moving From Ad Hoc

to Systematic Use

of Needs Analysis

Enables Greater Tactical

and Strategic Value


Image



Shift to Digital Interactions Necessitates a New Method of Needs Analysis


The adoption of self-serve digital interactions to meet consumer demand for lower friction and to lower costs for operators upends the traditional human approach to needs analysis -- and necessitates a new digital method.


Digital Interactions Eliminate Traditional Opportunities for Needs Analysis


Digital Sign-In

Front desk staff interactions reduced or eliminated.


Digital Enrollment

Membership staff interactions reduced or eliminated.


Digital Support

Floor & onboarding staff interactions reduced or eliminated.


Digital Delivery

Instructor and trainer interactions reduced or eliminated.




Shift to Digital Interactions Necessitates a New Method of Needs Analysis


The adoption of self-serve digital interactions to reduce friction and lower costs upends the traditional human approach to understanding prospect & member personal needs -- and necessitates a new digital method of needs analysis.


Digital Interactions Eliminate Traditional Opportunities for Needs Analysis


Digital Sign-In

Front desk staff interactions reduced or eliminated.


Digital Enrollment

Membership staff interactions reduced or eliminated.


Digital Support

Floor & onboarding staff interactions reduced or eliminated.


Digital Delivery

Instructor & trainer interactions reduced or eliminated.





The Next Generation of Evaluation Technology


Inciteful goes beyond the scope of body composition devices to capture and analyze data including fitness and weight history, preferences, goals, motivation, activity level, exercise and nutrition practices, habits, environment and much more.



Inciteful Expands the Scope of Evaluation

Beyond Body Composition 


Image




The Next Generation of Evaluation Technology


Inciteful goes beyond the scope of body composition devices to capture and analyze data including fitness and weight history, preferences, goals, motivation, activity level, exercise and nutrition practices, habits, environment and much more.



Inciteful Expands the

Scope of Evaluation

Beyond Body Composition


Image



Get a Deep, Holistic Understanding of Prospect & Member Needs -- Digitally


Take a progressive approach to needs analysis that builds a complete digital profile & increases revenue opportunity.


Image


Get a Deep, Holisitic Understanding of Prospect & Member Needs -- Digitally


Take a progressive approach to needs analysis that builds a complete digital profile & increases revenue opportunity.


Image



Drive Revenue Across the Membership Lifecycle


Use a digital needs analysis sequence of increasing depth to propel your prospects & members through inquiry, sales, onboarding & renewal. Automate lead capture, appointments, consultations, recommendations, purchasing & more.


Needs Analysis Engine™

Image

Drive Revenue Across the Membership Lifecycle


Use a digital needs analysis sequence of increasing depth to propel your members through sales, onboarding and renewal. Automate appointments, consultations, recommendations and purchasing at any step.


Needs Analysis Engine™


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Advantages Beyond Revenue


In addition to increasing revenue, digital needs analysis has numerous advantages for fitness operators over traditional methods such as face-to-face interviewing, ad hoc questioning and static intake forms. 



  • Visibility

    Gain transparency in your enrollment, onboarding and renewal processes.

  • Consistency

    Capture more comprehensive and consistent data across all prospects & members.

  • Accessibility

    Administer remotely or in person at any time and on any internet-enabled device.

  • Scalability

    Deliver to any number of prospects or members without staffing constraints.

  • Efficiency

    Capture the most essential data in the least amount of time.

  • Ease

    Equip staff of any experience level with the ability to provide expert analysis.

  • Value

    Provide a unique educational experience to prospects and members that builds credibility.

  • Insight

    Aggregate data for insights that drive better marketing, sales, programming & delivery.



    Advantages Beyond Revenue


    In addition to increasing revenue, digital needs analysis has numerous advantages for fitness operators over traditional methods such as face-to-face interviewing, ad hoc questioning and static intake forms. 



    • Visibility

      Gain transparency in your enrollment, onboarding and renewal processes.

    • Consistency

      Capture more comprehensive and consistent data across all prospects & members.

    • Accessibility

      Administer remotely or in person at any time and on any internet-enabled device.

    • Scalability

      Deliver to any number of prospects or members without staffing constraints.

    • Efficiency

      Capture the most essential data in the least amount of time.

    • Ease

      Equip staff of any experience level with the ability to provide expert analysis.

    • Value

      Provide a unique educational experience to prospects and members that builds credibility.

    • Insight

      Aggregate data for insights that drive better marketing, sales, programming & delivery.



      Leverage Digital Needs Analysis at Key Touchpoints 


      Automate needs analysis at any stage of the member journey to boost sales using Inciteful modules.


       ATTRACT

      Module




      Online & On-Premises Prospecting




      Generate Leads,

      Appointments & Trials


      Learn

      SELL

      Module




      Guided & Self-Directed Consultations




      Increase Enrollment 

      & Purchase Size


      Learn

      GROW 

      Module




      Onboarding & Progress Evaluations




      Integrate, Cross-Sell,

      Up-Sell & Renew


      Learn


      Leverage Digital Needs Analysis at Key Touchpoints 


      Automate needs analysis at any stage of the member journey to boost sales using Inciteful modules.


       ATTRACT

      Module




      Online & On-Premises Prospecting




      Generate Leads,

      Appointments & Trials


      Learn

      SELL

      Module




      Guided & Self-Directed Consultations




      Increase Enrollment 

      & Purchase Size


      Learn

      GROW 

      Module




      Onboarding & Progress Evaluations




      Integrate, Cross-Sell,

      Up-Sell & Renew


      Learn



      Become the go-to expert and indispensable coach for your prospects and members.